Laurie A. Guzda is a seasoned Marketing/Creative Director, Brand Strategist, and Visual Storyteller with a career spanning more than three decades across arts, culture, education, lifestyle, and community-based organizations. Her superpower lies in blending business strategy with creative intuition—turning ideas into identities and campaigns that make people feel something.
Vision Meets Execution
Laurie has led branding initiatives from concept to launch, developing campaigns that elevate visibility, strengthen engagement, and drive impact. Her approach merges research, storytelling, and design thinking to create cohesive brand experiences that resonate across every platform—digital, print, social, and live environments.
She is particularly known for helping mission-driven organizations and creative startups define their voice, refine their image, and express their purpose with authenticity and flair.
“I believe in branding that breathes—brands that are alive, human, and always evolving.”
Areas of Expertise
- Brand Identity & Strategy – Naming, messaging, and visual development
- Creative Direction – Concept-to-completion oversight for multimedia campaigns
- Experiential Marketing – Live and virtual events that turn audiences into advocates
- Community Engagement – Storytelling and design that connect people to purpose
- Content Creation – Writing, photography, and campaign storytelling
- Cross-Platform Cohesion – Aligning brand voice across digital and traditional media
Signature Projects & Leadership Highlights
- The Zipper Junction Project (ZJP) – Developed creative framework for An Experience & Opportunity Factory, promoting youth engagement and community empowerment through the FACETs pillars: Fitness, Art, Citizenry, Education, Trades, and Science & Technology.
- Murmuration – Created and branded an intergenerational learning and performance program connecting youth and elders through humor, art, and storytelling.
- AMSkier Insurance Campaigns – Directed heartfelt, community-centered advertising and internal branding initiatives highlighting legacy, trust, and human connection.
- “Write Funny, Feel Better”– Authored and branded workbook series merging emotional wellness with creative play.
- In My Wildest Dreams – Produced and directed a series of mini-documentaries focused on successful people highlighting their life experience, blending visual art, storytelling, and honesty to inspire others to follow their dreams.
- Woodloch Resorts – Elevated the regional property to National recognition and growth. Expanding the marketing efforts into a fully staffed department that supported Woodloch Pines, family resort, Woodloch Springs, golfing community and The Lodge at Woodloch, a destination spa.